24HR Xmas Window
Topman has one of the biggest windows on Oxford Street as part of their flagship store in London. They approached us to create a window that can visually change to connect with their many different campaigns. Needing to also create show stopping moments day and night at Christmas - a time where every retailer is showing their best side.
To launch Christmas at Topman we partnered with Projection Artworks and created an ever changing window through using state of the art daylight projection mapping.
Arctic prisms, that appeared to be rising out of the ground, were animated with a series of different visuals. These visuals were able to change at the push of a button, so creating the most reactive window they had had. It meant during a long campaign of 3 months the window continued to evolve and change allowing the passing consumer something new and surprising to see.
A proprietary system was built, that projects artistically mapped 3D animations across the window’s Arctic themed geometric shapes to bring the window to life. Most of the animation sequences serve specific campaign objectives. For example, when it’s time to promote Christmas jumpers, a knitting-themed ‘film’, which has been mapped to the scene’s geometric shapes, was projected across the display. In between campaigns, the blank ‘canvas’ came alive wit striking visuals such as stark graphical patterns that follow the creative concept of ‘The Arctic’.
The Arctic Prism visual concept was then weaved throughout the interior of the store allowing consumers to continue their experience.