ZOOM ECOSYSTEM LAUNCH
RETAIL EMEA DIRECTIVE
We created a shopping experience in London, Paris & Berlin that show Nike as the leading running brand, by showcasing the fastest products on Earth and empowering athletes to break their barriers with the Zoom Footwear series. An experience that extended over multiple launches including the marathon in Berlin.
We were asked to strategise a full Comms hierarchy, educating consumers with clear and simple language. We did this by breaking down and visualising the key tech innovation into runner benefits, helping the consumer link what Nike say about the shoe to what they feel when they try them on. We rein-forced the strategy and bought it to life by designing retail installations and solutions for the three pinnacle stores across Europe - Paris, Berlin and London. We created a consumer journey that was full of digital and in-store physical touch points.
BERLIN MARATHON LAUNCH
For the Berlin Marathon we shifted the light from the whole ecosystem to the Nike Zoom Vaporfly 4%. Nike wanted to leverage the Berlin Marathon to elevate the 4%, the innovation and to extend it to a larger German market. We refreshed the design and consumer journey to highlight their new message “Fast as F4%k” taking over their Berlin stores and creating window to floor installations.