501 Anniversary

A celebration of Style

To celebrate the 140 year anniversary of the 501, Levi’s released a coffee table book in NY, London and Paris. The book was dedicated to the “501’s” - with 501 photos form around the world making up the contents. Levi’s asked us to look at creating the event that would launch on the same day around the globe.


We created an exclusive photography exhibition taking pictures from the book and showcasing them as pieces of art. The Denim obsessed were invited and some even saw their own picture hanging on the walls. To make sure we created a local feel to the event we worked with local DJ’s and caterers to bring Londons flair though the party. Then working with a local artist we created a central installation that seemed to be made from the pages of the book creating a central focal point.