Launch a British traditional brand with a huge line of heritage at Londons most elite fashion event - London Collections Men
We worked with John Smedley over two seasons to launch their presence at London Collections Mens.
For their first season we concentrated on creating a presentation that shone a spotlight on them as a brand and how their Heritage plays an important role in todays fashion industry.
For the second season we dived further into their heritage and concentrated on their sports wear items, this season saw us taking over the derelict Arts College in London and creating a more informal presentation.
Conception and Ideation
3D & 2D Design