John Smedley

Fashion Week

John Smedley came to us to help launch them, a British traditional brand with a huge line of heritage, at Londons most elite fashion event - London Collections Men.

 

 
 
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We worked with John Smedley over two seasons to launch their presence at London Collections Mens.

For their first season we concentrated on creating a presentation that shone a spotlight on them as a brand and how their Heritage plays an important role in todays fashion industry. 

For the second season we dived further into their heritage and concentrated on their sports wear items, this season saw us taking over the derelict Arts College in London and creating a more informal presentation.