Nike was looking to create a bespoke hub, in Amsterdam, to welcome athletes to the start of their journey to the Rio Olympics. The hub was home to the Nike Run Club as well as acting as a space to inspire and engage with consumers, Nike members and athletes a like.


A full consumer journey was developed to tell Nike's story of how they have and continue to support the Olympic athletes by providing them with new technology and innovation. The space was then designed around the distinct language of the running track thread together by a new Volt + colour way which wrapped around a central ferro fluid installation

On entering the space you were greeted with displays that highlighted Nike's heritage this opened to showcase the new innovation the future. To showcase the new spike innovation on the track shoe ferro fluid was chosen, as once hit with a magnetic field it had a striking resemblance to the underside of the shoe. You were then lead though by a visual light installation into a giant amphitheatre where we showcased the new Nike Olympic campaign video, this area was backed by customised lockers which were used for influencer giveaways as well as the Nike Running Club. 

This was all finished off with a try-on experience that allowed you to not only test the shoes but create your own shareable moment, all guests were given a gif of them as if they featured in the campaign. 



Instagram Stories


New Members generated


Top World Athletes




Try On's

download (2).jpeg

Photography and Videos by Jeremy Fenske -